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What Website Services Do We Provide? |
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Page 1 of 2 Paper Tiger Web Design delivers a range of low cost Web services and Content Management Systems to Online Shops and Graphic Design. Content Management Systems are Websites which allow the system owner to access the content (words, picture and files) directly, using a program similar to Microsoft Word, and change the site without the need for a Programmer. This makes the website easy to maintain and ensures that it encourages repeat traffic. Flat sites, which are NOT dynamic - often stay the same for months and rarely give visitors a reason to return.
Diverting traffic to my website, Webshop
or Webstore
Once my website, webshop or webstore has been built, how will I get traffic to visit
me? It's common for this issue to be addressed, after the site has been
designed and built, which leads to disappointment and a slow
realisation that building a site alone, is not enough to attract
visitors. eCommerce
sites thrive on activity, but needs optimising to ensure the search engines will find it.
Designing websites, webshops and webstores with the search engines in mind is the sensible starting place for
all online web development. This is often referred to as having an SEO strategy. Webdesign of any kind has similarities
with offline situations. In online shops, you attempt to improve your Search Engine Ranking, so that all the busy traffic will
pass your storefront. The main difference is you don't move your webshop, you essentially move the traffic (you stay in the same place.
This website or webstore attracts more customers, because it targets what it is that customers want. SEO only works
by focussing your webdesign to produce a more attractive service. Trying to hoodwink, or hook customers, may produce initial traffic,
but nothing substantial in the long term and will not convert visits to sales. Search Engine Optimisation is good for buyers and sellers.
Optimisation of your Website or Webshop for Search Engines
Paper Tiger offers SEO (Search Engine Optimisation)
as a service to be considered, before development of your website or webshop begins. Most
online retailers and shops, reverse engineer their websites according to search
engine specifications. They design the entire website according to SEO rules, because
they know that high natural or organic listings are so valuable, they are worth pursuing.
Paper Tiger can offer optimisation for your site from as little as £99.
This highly competitive price will involve producing reverse-engineered keywords, meta-tags, an
XML sitemap and manual submission to the top 4 Primary Search Engines (who control
90+% of all Internet traffic). Further techniques, incur further costs.
Designing websites or shops is a process that begins with both the look and feel (often referred to as 'template design')
and equally as important - the content. The content must adhere to the keywords, which makes perfect sense.
Once these design constraints have been established, the development can begin. This is the first step in the SEO cycle.
As dynamic sites are more useful and flexible than flat sites, so they are more complex to deploy and configure. Once the structure has been fixed however, adding and removing articles is straight-forward, as is adding and removing a product from the shop. An IT consultant will inform you that 80% of system cost is incurred in the maintenance of the system, including ongoing training. By allowing the owners of the site to maintain content and to train new users how to operate the software - enormous savings can be achieved.
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